Soul Fed

Branding + Product Design

Skills Utilized

Autodesk Fusion 360, Adobe Illustrator, Adobe Photoshop, Keyshot, 3D Printing, & Prototyping

Mission Objective

Create dinnerware set and wellness brand that aids young adults in their mindful eating journey and helps reduce stress.

Four different colored storage containers with various compartments and shapes, arranged in a grid.
Graphic design promoting SoulFed, a brand focused on eating for the mind, body, and soul, with the brand name displayed in large text on an orange background and additional tagline text underneath.

Dinnerware set of four dishes and a wellness brand that aids a young adult in their mindful eating journey.

People browsing displayed products at an exhibition booth, with a sign reading SoulFed and various samples on the table.
A woman with glasses and gray hair looking at display boards in an indoor exhibition or event space. The display board features the logo and products of SoulFed, including packaging and branding materials.
A set of four ceramic plate pieces labeled Waves, Wax & Wane, Walking Path, and Wings, with accompanying text about their design and material, showing their shapes and colors.
Array of sauce dishes in different shapes, a table setting with a plate and fork on a placemat, and a food serving tray with sushi, orange slices, and condiment compartments.

Context

This new generation of young adults, Gen Z and young Millennials, are completely overwhelmed by stress that most days they are so stressed that they can’t function. A remedy to stress is incorporating mindfulness in our lives. Mindfulness is the moment to moment awareness of what is occurring in us and around us. A significant practice within mindfulness is mindful eating.

We can exercise mindful eating by eating with full awareness and being in tuned to our body. This allows us to nurture our feelings, our mind, and our body. Practices of mindful eating that I’m covering in my design are honor the food, engage in all the senses, serve in modest portions, savor small bites, and eat slowly to avoid overeating.

A data chart about mindfulness and eating habits shows percentages of people who want to incorporate mindfulness daily, set aside time for mindfulness, or have poor, fair, or good eating habits, based on surveys of 33 responses from ages 18 to 45.
A webpage with two pictures of young adults, Mason and Jessica, along with descriptions. Mason is a 21-year-old college student studying computer engineering, shown using a laptop with stickers. Jessica is a 32-year-old working a 9-5 job, shown smili
A visual diagram showcasing three concepts of form ideation, including images related to nature, Zen garden, and fruits and vegetables, with corresponding line drawings and color illustrations.
A collage of three images showing different prototypes of dishes and utensils, with text noting the progression from small to correctly sized prototypes and the modeling process using Fusion 360 and 3D printing.
A page from a book or presentation titled 'testing + feedback' with two photos showing people serving food on divided black trays. The left image shows someone holding a tray with pasta and broccoli, and in the background, a hand is using tongs to se
A collage of four images showing steps in finishing models. The top left shows a hand sanding a model with sandpaper. The top right shows two completed model molds on a wooden surface. The bottom left shows a model painted orange with a fork resting
Design branding image showcasing color palette with four color swatches labeled Roca Light, Indivisible Light, SoulFed, and a black font displaying different font styles and names.
Packaging design for SoulFed dinnerware with a pink background, featuring the brand name, product name 'Waves,' and the tagline 'eating for the mind, body, & soul.'
Four colorful plastic storage drawers arranged in a square pattern, with beige, off-white, red, and orange colors.
Set of rectangular and hexagonal ceramic trays in neutral colors, including beige, white, and terracotta, arranged on a white background.
A round table with a woven placemat, on which sits a tall glass of water and a red plastic bento box with chopsticks.
A table setting with a clear glass of water, a fork, and a brown, clover-shaped plate on a textured placemat. The table has a pinkish-orange wave pattern tablecloth.
A young woman with long dark hair in black outfit smiling and pointing to a display of colorful segmented trays at a booth in an indoor public space.

Thank You!